Post by cocolipid on Feb 28, 2024 5:47:12 GMT
Agri-food marketing is the application of basic marketing principles to the agri-food sector. It is extremely important that all companies that produce and distribute food products leverage marketing strategies so as not to fall behind the changes and modernizations affecting their market. What is the agri-food sector and what does it do? The agri-food sector has in the past been mainly associated with the agricultural sector. Today its physiognomy has changed radically due to the technological advances that have affected it. Today we talk about agri-food to refer to all activities relating to the production, transformation, distribution and consumption of food products .
We are essentially referring to: Agriculture; Breeding; Fishing; The Peru Phone Number food industry; The beverage industry. The agri-food sector has changed over time and has gone through different phases of development which have transformed the economy, once mainly centered on local agriculture, then based on modern industry and finally on the international exchange of agri-food products, on the consumption of mass, as well as on the mechanization of food preservation and processing techniques. The current phase is characterized by the coexistence of contradictory phenomena: the globalization of consumption and the defense of typical products; the search for low cost and differentiation; the concentration of large-scale retail trade and e-commerce ; the extreme industrialization of the agricultural sector (with chemistry supported by biotechnology) and the development of organic agriculture.
All these trends demonstrate that the competitiveness of the agri-food sector is very high and that the industries that are part of it must be at the forefront and increasingly use technological tools (including marketing) to enhance their product and keep it at the top of the market and consumer preferences. This is not surprising especially if you consider that the Italian food market is known throughout the world for its high levels of quality. Therefore promoting one's agri-food products can prove not only to be an advantage for the local area, but also a way to extend one's business base abroad. Why should agri-food companies invest in web marketing strategies? One of the most important sectors of the Italian economy is certainly the agri-food sector, which also determines the success of Made in Italy abroad. But agri-food companies, especially when they are not multinationals, cannot aim (not immediately) at international markets.
We are essentially referring to: Agriculture; Breeding; Fishing; The Peru Phone Number food industry; The beverage industry. The agri-food sector has changed over time and has gone through different phases of development which have transformed the economy, once mainly centered on local agriculture, then based on modern industry and finally on the international exchange of agri-food products, on the consumption of mass, as well as on the mechanization of food preservation and processing techniques. The current phase is characterized by the coexistence of contradictory phenomena: the globalization of consumption and the defense of typical products; the search for low cost and differentiation; the concentration of large-scale retail trade and e-commerce ; the extreme industrialization of the agricultural sector (with chemistry supported by biotechnology) and the development of organic agriculture.
All these trends demonstrate that the competitiveness of the agri-food sector is very high and that the industries that are part of it must be at the forefront and increasingly use technological tools (including marketing) to enhance their product and keep it at the top of the market and consumer preferences. This is not surprising especially if you consider that the Italian food market is known throughout the world for its high levels of quality. Therefore promoting one's agri-food products can prove not only to be an advantage for the local area, but also a way to extend one's business base abroad. Why should agri-food companies invest in web marketing strategies? One of the most important sectors of the Italian economy is certainly the agri-food sector, which also determines the success of Made in Italy abroad. But agri-food companies, especially when they are not multinationals, cannot aim (not immediately) at international markets.